DESIGN // BRANDING // MARKETING
As co-founder and designer at ETCH, I worked on developing a start-up brand from early ideation into a full-fledged e-commerce website with products sold in stores from east coast to west.
ETCH is an online accessory brand with a focus on geometric, edgy designs. Each product was designed, prototyped, laser cut and hand-crafted in a design studio in Louisiana. ETCH merged their architectural craft with the technological capabilities of 3D fabrication to create edgy accessories for those who crave something outside the box.
PRELIMINARY DESIGN | SKETCH, COLLABORATE, MODIFY.
DIGITAL DRAFTING | FROM PAPER TO COMPUTER.
LASER CUT | LASER BEAMS TURN OUR IDEAS INTO REALITY
SAND + FINISH + ASSEMBLE | HANDCRAFTED IN OUR DESIGN STUDIO
Dark woods, stark white leather, and gold hardware are a constrasting trio of materials that we used in our winter collection. Each piece is bold, edgy, and daring with sharp angles and natural tones.
With the release of the ‘Alice Collection’, titled after the whimsical curiosities of Wonderland, ETCH presents a fresh collection of designs featuring bold geometry, daring textures, and beaming metallics. The Alice collection was customized for the modern day gal who glows with confidence while constantly seeking her next adventure.
Our debut home goods collections features an array of coasters, candle holders, trivets, serving boards, and napkin rings. Each design highlights the natural tones and textures of maple and walnut wood.
The Terra collection, inspired by the sophistication and glamour of greek goddesses, uses earthy hard woods and leathers that accessorize bold women who aren't afraid to let their independence shine. Each piece was laser cut and hand-painted with gold leaf, zooming into the details of geometric design.