As lead designer on a Heineken Masterclass event, I worked to develop multi sensorial experience that took guests on a journey of discovery. Utilizing powerful visual stimuli, state of the art projection mapping, contemporary design and tactile materials to tell an engaging and interactive brand story.
Guests located their position in the venue via strategically placed red stars on the floor. The story was told in three phases, with each phase, the surrounding walls change via a state of the art projection mapping along with tactile objects, materials, and ingredients. The juxtaposition of the physical and visual experience further enhanced the story telling and fully immerses guests into the master class narrative and key messaging.
The activation culminated with guests putting their learnings into practice and experiencing the "perfect pour" first-hand.
Worked on the design team to develop and execute the Delta Grammy's event in Los Angeles featuring Leon Bridges. Worked on creating renderings, design decks and graphic packages for both vendors and the client.
As a designer on the Absolut Electrik launch event in Los Angeles, I helped develop client decks, styling, and overall creative development. Created renderings, graphic packages, and worked with vendors to deliver a highly-stimulating event to consumers.
Our directive of the college was to create a new Art & Design building on our school’s campus. This building was to be used by all design majors. The question we asked was: how have we been limited in our design education by the physical environment?
Our hypothesis, therefore, is a response to the formal qualities of existing structures and their arrangement within the campus structure. The existing Design Atrium offered a case study in which each discipline, relegated to their respective floors, is connected through a common vertical space. However, this does not allow for any communal gathering or interaction. As a program strategy, creating visual transparency across the vertical space on varying levels forces the dialogue between the disciplines.
Our model and sketch studies should therefore be explorations into understanding what translates as the architectural equivalent to the connective tissue to form the reimagined vertical quad. Questioning how one moves between buildings and for what purpose allows us to filter our programmatic needs between the various levels. The solution responds equally to the internal needs of the college--the vertical quad--as well as the campus structure through connecting the space of the Quad through the site creating the base of the vertical space of the College of Art & Design.
The program is broken down into 2 components: a vertical stack of traditional studio space and a 25,000SF below grade warehouse for foundation studio as well as mix use purposes such as design build, prototyping, and large installation work. This flexibility allows the college to transition from varying design pedagogies concerning the foundation studio. The stack of traditional studio space also allows for this flexibility. The treatment of each space is similar--light is allowed from both east and west, diffused through the perforated copper screen and vertical fins--creating a uniform natural lighting.
Our design solution forms a connective tissue through the arrangement of program and responds to circulation patterns on varying scales.
Once a mundane conference room, transformed into a full-fledged PepsiCo redesign for the top board members of the brand. As lead designer on this project, I developed a space that embodied the brand with unique tactile details including reclaimed wood flooring with blue accents, a custom shelving system for product display, and coloful branded SEG walls.
As lead event designer for the Paul Frank children's collection release for NYFW, I worked on the conceptualization and execution of all design and fabrication for scenic installments. Aiming to elevate the children's brand through the eyes of a "Circus Jumble", the event embodied a sense of sophistication while maintaining a playful circus element for adult and child invitees alike.
10 inch Diameter
10 inch Diameter
Rebar, Rockite, Gold Leaf
The Hubble light uses two common architectural materials in a non-conventional way. The hollow hemisphere distributes even light while having two different standing positions on bent rebar limbs. This satellite-inspired floor light has a raw, industrial exterior opposed to its radiant gold-leaf interior.